Marketing.
It makes many freelancers uncomfortable.
They look at it as a necessary and expensive evil.
If possible, they’d rather delegate it to someone else.
I disagree.
A while ago, Chris Kendall of Voice Artists United interviewed me about it.
Here’s his first question:
Many people rely on just having a website and an Internet presence on Twitter, Facebook or on a P2P site to do their marketing for them. Does this work, and if not, why not?
Let’s take a step back and start with my definition of marketing:
Read the rest of this story in my new book. Click on the cover to access the website and get a sneak peek. Use the buttons to buy the book.
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Great interview and pointers.
Love the quote from B.L., who is friend and former neighbor!
It’s a small world, Debbie! Please thank your friend for an excellent quote!
Your blog is one of my absolute favorites… if not THE favorite Paul! I personally hate writing and know blogging is not for me. I have to find ways of marketing that don’t include that. It’s a struggle… but I love what I do so I find a way. :o)
I’m sure you will find a way, Moe. I can’t wait to see what you’ll surprise us with!
As usually, interested paper from you.
For me, the experience (25 years in my case) also is a really “plus” to get jobs. With the experience, of course, I am better… Hum… Well, I hope…
Work and work and work and…………. There are not secrets. Only work !
Good work leads to more work. Absolutely. However, we need to remember that there are many talented colleagues who are able to deliver a fine product. But a fine product doesn’t necessarily sell itself. That’s where marketing comes in. I totally agree with you on price. Your rate can tell a customer a lot about your level of professionalism.
Ooh… I forgot… To be credible, we have to do the right price for the right job. Lower the rate to get a job is the worst things because if you sale your talent below the price, sometimes it works but often the customer thinks you are not really a good VO and prefers pay more for a real professionnal VO.
And if you sale you low, you can never sale your talent for the right price.